Customers grouped by the month they first paid you, followed for as long as they stay.
Share of each cohort still paying, by months since their first payment.
| Cohort | M0 | M1 | M2 | M3 | M4 | M5 | M6 | M7 | M8 | M9 | M10 | M11 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
Sep 2025 24 customers | 96% | 92% | 83% | 83% | 79% | 75% | 71% | 71% | 71% | 71% | 71% | 71% |
Oct 2025 30 customers | 97% | 97% | 97% | 97% | 93% | 87% | 87% | 83% | 80% | 73% | 73% | |
Nov 2025 52 customers | 100% | 94% | 87% | 83% | 77% | 75% | 71% | 69% | 67% | 67% | ||
Dec 2025 44 customers | 100% | 96% | 93% | 91% | 86% | 84% | 80% | 75% | 75% | |||
Jan 2026 32 customers | 100% | 97% | 94% | 94% | 94% | 94% | 88% | 88% | ||||
Feb 2026 28 customers | 96% | 93% | 89% | 89% | 82% | 79% | 79% | |||||
Mar 2026 47 customers | 98% | 96% | 92% | 92% | 89% | 89% | ||||||
Apr 2026 45 customers | 100% | 98% | 96% | 96% | 96% | |||||||
May 2026 44 customers | 98% | 96% | 93% | 93% | ||||||||
Jun 2026 51 customers | 98% | 98% | 98% | |||||||||
Jul 2026 54 customers | 100% | 100% | ||||||||||
Aug 2026 15 customers | 100% |
