SaaS churn rate calculator
Customers at the start of the month and customers lost: that is all it takes. Monthly rate plus the annualized figure, computed the compounding way.
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How churn rate is calculated
Placeholder section: the formula (lost / starting customers), why the annualized rate compounds rather than multiplies by 12, and worked examples.
Customer churn vs revenue churn
Placeholder section: the difference between counting customers and counting MRR, and when each one is the right lens.
- Customer churn treats every logo the same
- Gross MRR churn weighs customers by revenue
- Net MRR churn nets expansion against losses
Frequently asked questions
What is a good monthly churn rate for SaaS?
Placeholder answer: typical benchmarks by segment (SMB vs enterprise) go here after research.
Why is annualized churn not just monthly times 12?
Because churn compounds: each month applies to a smaller base. 5% monthly is about 46% annualized, not 60%.
Stop calculating by hand
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